About Fieldwork

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What we do

Fieldwork grows commercial revenue for clubs and governing bodies.

Three streams, Advisory, Academy and Events, built on one discipline and sold to the same people. Some clients use one. Most start with one and add another.

Why we exist

Almost everything written about commercial sport is written about the top of it. Global partnerships, agency-brokered deals, departments of specialists.

Almost nobody working in sport lives there.

We work with clubs and organisations in Prem Rugby, Championship Rugby, Super League, Championship rugby league, and Football League clubs, we also work with governing bodies and club foundations.

Commercial income isn’t a bonus on top of a broadcast budget. It is the budget. And the person responsible for it is usually one or two people doing several jobs at once, with no inventory, no rate card, and no time protected for prospecting.

That’s a resourcing problem, not an ability problem. It’s the one we exist to fix.

How we work

Practitioners, not an agency. The person who audits your inventory, prices it and sits across the table from your sponsors is the same person throughout. Nothing is handed to an account executive.

Not a full-time cost. You buy the days you need, for as long as you need them, no salary, pension or recruitment fee attached.

Deliberately small. We take on a limited number of clients because the work is done by the person you meet. If we’re full, we’ll tell you.

  • “We engaged Fieldwork to help us build our ownership bid for a club franchise. They helped us understand the financial landscape a lot better and helped us model differet assumptions before building a compelling bid”.

    Former Customer

  • “As a small team, we lacked the capacity to grow our sponsorship revenue through new partners because we were focussed on delivering for our existing partners. Fieldwork helped us map out our unsold inventory, built a prospect list and pipelined them to grow our sponsorship revenue 35% YoY.”

    Former Customer

  • “We had a commercial team with soft skills that money couldnt buy but lacked the industry know how. Fieldwork upskilled and coached our commercial team and helped us get to the next level.”

    Former Customer

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