Workshop days
A day with your commercial and marketing team, on your site, that produces something you could not have produced on your own.
Talk to us about a dayA workshop day is not the course delivered out loud. If it were, you could read it.
It works because the whole room is there at once. Nobody can audit what a club owns from a single desk — marketing knows the digital reach, operations knows which midweek hours sit empty, delivery knows which programmes a business would actually pay for, and somebody on the board knows the managing director of the biggest employer in town.
Put all of that in one room for a day and you get an output. Not notes, and not a plan to make a plan.
Days run for club commercial and marketing teams, foundation teams and governing bodies. Half-day formats are available where a full day is not practical.
Days for the commercial team
Most organisations start with the Inventory Day. It produces something usable within the first hour.
The Inventory Day
Everything your organisation owns that a business would pay for — catalogued, scored and prioritised.
The Rate Card Day
Pricing built on value rather than habit. Prices get set on the day, not discussed.
The Local Economy Day
Mapping the businesses, employers and public budgets in your catchment — then surfacing the contacts already sitting in the room.
The Sales Conversation Day
Diagnostic questioning, objection handling and live practice. The day people enjoy most, and the one that visibly changes behaviour.
The Renewal Day
A partner-by-partner activation audit, and a plan for every renewal falling due. Run before renewal season, not during it.
The Social Value Day
The public and contractor budgets most organisations never approach — how they work, who holds them, and how to get in front of them.
Days for the marketing team
Commercial income and attendance are the same problem approached from two ends. Several of these run best with both teams in the room.
The Attendance Day
Growing the crowd rather than advertising the fixture. The fan ladder, segmentation, and moving named people from one game to a season ticket.
The Season Planning Day
The whole season planned as one calendar — the launch, the marquee fixtures, the troughs nobody markets, and the season ticket push.
The Brand and Storytelling Day
What your organisation stands for, why anyone beyond your existing supporters should care, and how that turns into content people share.
The Evidence Day
Turning what you deliver into what a partner will pay for. Outputs, outcomes, stories and attribution — captured without adding a job to anyone's week.
The CRM and Data Day
One supporter view. Segmenting it, cleaning it, permissioning it, and actually using it.
The Board Session
Half a day for directors and trustees rather than practitioners. Concentration risk, what good commercial and marketing performance actually looks like, the partner acceptance policy, and what to ask your own team for.
Built around you, not delivered from a deck
- A conversation beforehand, and sight of whatever data you have
- An agenda agreed with you rather than sent to you
- Everything produced on the day belongs to you
- Written up and with you inside a week
- Half-day formats where a full day is not practical
Most organisations start with the Inventory Day or the Attendance Day. Both produce something immediately usable, and both tend to reveal what the next one should be.
Delivered across a membership
The same days run for member networks. If you represent a group of clubs, foundations or member organisations, a workshop day delivered across your membership is usually better value than sending people to a course individually.
Tell us where you are and we will tell you which day fits.
A short conversation is usually enough. If a workshop day is not the right answer, we will say so.
Talk about a workshop day Back to the Academy